Alexander Ali CEO & Founder
An Arab-American native of Portland, OR, Alexander Ali spent over 12 years in the entertainment industry as a producer, booker, and casting director. After a quick stint on The Amazing Race Season 7, Alexander was represented by WME before opening his own PR firm, The Society Group, in 2007 at the age of 27. Armed with only one client, comedian Adam Carolla, Alexander launched his PR career by taking comedian Adam Carolla's podcast and turning it into the Guinness World Record for “Most Downloaded Podcast” and the #1 podcast on iTunes. The Society Group went on to represent more entrepreneurs securing four NY Times bestsellers using social media and targeted pre buzz campaigns for clients such as, Tim Ferriss’ “The 4 Hour Chef” and Demetri Martin "This is a Book". After picking up the world's #1 home stager, Meridith Baer Home, in 2012 he discovered a need and passion for real estate PR. Today he helps entrepreneurs, top agents, and firms around the country break through the media noise. One of his proudest moments of 2015 was catering the White House 4th of July celebration with client, Coolhaus, while Bruno Mars performed. His work has been featured and commented on in The Wall Street Journal, USA Today, Fast Company, and on CNBC.