Digital management and public relations firm, The SOCIETY Group has overseen digital strategy campaigns for clients and brands including Paula Abdul, comedian Adam Carolla, author Tim Ferriss, Random House, HSN, Comedy Central, and the NFL Network.

CEO, Alexander Ali opened his PR firm in 2007 at the age of 27 with only one client, comedian Adam Carolla. In one year Alex helped Adam take a podcast no one knew about and turn it into the Guinness World Record for “Most Downloaded Podcast” and the #1 podcast on iTunes.

Since 2010, The Society Group has secured four NY Times bestsellers using targeted pre buzz campaigns for their clients including, Tim Ferriss’ “The 4 Hour Chef” (Amazon Publishing), Demetri Martin’s “This Is A Book” & “Point Your Face At This” (Grand Central) and Adam Carolla’s “In Fifty Years We’ll All Be Chicks” (Random House).

In 2013, Society expanded their influence to London, and now gain international exposure for their clients and brands on the BBC, The Daily Mail, and inside the pages of You magazine.

Remember podcasting? It's back - and booming (USA Today)
BUSINESS ROCKSTARS - CEO, Alexander Ali On Digital Strategy & You


Just Some Of What The Society Group Can Do For You!


Ever dream of being an NFL Anchor? One lucky winner got to "Step In Rich Eisen's Shoes" for a day at NFL Network, and received a signed pair of his famous 40 Yd dash cleats. Fans were challenged to get their friends and family to subscribe to Rich's podcast using their social media Increasing Rich's audience by 20%.


Our pre sale campaign for Demetri Martin's "This Is A Book" took him to #1 on Amazon without even being available.You want to be a success before your release date? The right pre-sale campaign can connect you to your fans in a personal way and motivate them to spread the word.


Ok...no one wanted to tell you but your website looks like it was made in 1999. What? It was? Well, luckily for you The SOCIETY Group has a team of brand managers that align your company with partners and relationships to roll out an online campaign that will speak to your customers.


Everyone knows SEO ( Search engine optimization) and social media are an intricle part of marketing, branding, and customer connection. Is your company just talking about your company? Stop bragging and start creating content with a custom social calendar! (Then brag a little)

“Society exists only as a mental concept; in the real world there are only individuals.”

via Oscar Wilde

The Team

Meet the team behind The Society Group

Alex Ali


Our "idea guy" has spent over 12 years in the entertainment industry and opened his own PR firm at the age of 27 with only one client. Today, his PR team is prolific in online fan interaction and entertainment integration. Alex has a great respect for technology and hopes to become a robot some day.



Angela started as our intern while studying journalism, Italian and marketing at Indiana University. After graduating, she moved to LA to work full time with The Society Group. Her favorite aspects of PR are social media, event planning, meeting new people and editing copy. She loves cruising by the beach and gets excited when she doesn't have to turn her GPS on.

Bianca Lopez


Bianca has over five years of blogging experience and creates hot content daily as the lead blogger for our clients. She resides in West Hollywood, loves shopping at Crossroads, sipping coffee at Urth Cafe, and singing at the top of her lungs while in traffic.



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Contact The Society Group

Keep in touch with us.

The Society Group LA
1522 Gordon St
Los Angeles, CA 90028

Email: alexander@societygroup.biz
Phone: 310.991.6368

The Society Group UK
2 Hyde Park Square
London W2 2JY, UK

Email: UK@SocietyGroup.biz