THE SOCIETY GROUP IS A COLLECTION OF ENTERTAINMENT PUBLICISTS, ONLINE STRATEGISTS, TALENT MANAGERS, AND INFLUENCERS.
Digital management and public relations firm, The SOCIETY Group has overseen digital strategy campaigns for clients and brands including Paula Abdul, comedian Adam Carolla, author Tim Ferriss, Random House, HSN, Comedy Central, and the NFL Network.
CEO, Alexander Ali opened his PR firm in 2007 at the age of 27 with only one client, comedian Adam Carolla. In one year Alex helped Adam take a podcast no one knew about and turn it into the Guinness World Record for “Most Downloaded Podcast” and the #1 podcast on iTunes.
Since 2010, The Society Group has secured four NY Times Bestsellers using targeted pre buzz campaigns for their clients including, Tim Ferriss’ “The 4 Hour Chef” (Amazon Publishing), Demetri Martin’s “This Is A Book” & “Point Your Face At This” (Grand Central) and Adam Carolla’s “In Fifty Years We’ll All Be Chicks” (Random House).
In 2013, Society opened a new division called Werk Digital, that will oversee expansion into the IOS and Android marketplace, launching branded mobile apps for celebrities and companies.
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