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About

THE SOCIETY GROUP IS A COLLECTION OF ENTERTAINMENT PUBLICISTS, ONLINE STRATEGISTS, WEB DESIGNERS, AND INFLUENCERS.

Digital management and public relations firm, The SOCIETY Group has overseen digital strategy campaigns for clients and brands including Paula Abdul, comedian Adam Carolla, author Tim Ferriss, Random House, HSN, Comedy Central, and the NFL Network.

CEO, Alexander Ali opened his PR firm in 2007 at the age of 27 with only one client, comedian Adam Carolla. In one year Alex helped Adam take a podcast no one knew about and turn it into the Guinness World Record for “Most Downloaded Podcast” and the #1 podcast on iTunes. Known for podcast PR, The Society Group works with all the top networks including Jay Mohr’s Fake Mustache, LEG’s Sideshow Network, NFL Network, and Carolla Digital.

Since 2010, The Society Group has secured four NY Times Bestsellers using targeted pre buzz campaigns for their clients including, Tim Ferriss’ “The 4 Hour Chef” (Amazon Publishing), Demetri Martin’s “This Is A Book” & “Point Your Face At This” (Grand Central) and Adam Carolla’s “In Fifty Years We’ll All Be Chicks” (Random House).

In 2013, Society opened a new division called Werk Digital, that will oversee expansion into the IOS and Android marketplace, launching branded mobile apps for celebrities and companies.

IN THE NEWS
• Remember podcasting? It's back - and booming (USA Today)
• BUSINESS ROCKSTARS - CEO, Alexander Ali On Digital Strategy & You

Services

Just Some Of What The Society Group Can Do For You!

INCENTIVISE YOUR AUDIENCE

Ever dream of being an NFL Anchor? One lucky winner got to "Step In Rich Eisen's Shoes" for a day at NFL Network, and received a signed pair of his famous 40 Yd dash cleats. Fans were challenged to get their friends and family to subscribe to Rich's podcast using their social media Increasing Rich's audience by 20%.

PRE SALE, PRE ORDER, PRE BUZZ

Our pre sale campaign for Demetri Martin's "This Is A Book" took him to #1 on Amazon without even being available.You want to be a success before your release date? The right pre-sale campaign can connect you to your fans in a personal way and motivate them to spread the word.

PODCAST, YES...PODCAST!

What do you mean you don't know how a podcast can help your company?! Podcasts are the next cable TV, and soon you'll be able to get them from your Apple TV. It's no wonder companies like Paramount, Nickelodeon, and Disney have all hopped on the podcasting wagon. In 2011, The Society Group helped Adam Carolla's podcasting network, ACE Broadcasting, become the Guinness World Record's "Most Downloaded Podcast in the World".

DIGITAL BRANDING

Ok...no one wanted to tell you but your website looks like it was made in 1999. What? It was? Well, luckily for you The SOCIETY Group has a talented group of website, app developers, and bloggers to get your company plugged into 2012.

SOCIAL MEDIA & SEO

Everyone knows SEO ( Search engine optimization) and social media are an intricle part of marketing, branding, and customer connection. Is your company just talking about your company? Stop bragging and start creating content with a custom social calendar! (Then brag a little)

“Society exists only as a mental concept; in the real world there are only individuals.”

via Oscar Wilde

The Team

Meet the team behind The Society Group

Alex Ali

President

Our "idea guy" has spent over 12 years in the entertainment industry and opened his own PR firm at the age of 27 with only one client. Today, his PR team is prolific in online fan interaction and entertainment integration. Alex has a great respect for technology and hopes to become a robot some day.

Erin Norman

Associate

Erin Norman is the main booker at The Society Group and has spent ten years in the entertainment industry. Before working with The Society Group, Erin worked as a writer/producer under the likes of Cameron Crowe and Vincent Cirrincione. She has written and produced projects that have aired on major networks and have been selected in film festivals worldwide.

Bianca Lopez

Associate

Bianca has over five years of blogging experience and creates hot content daily as the lead blogger for our clients. She resides in West Hollywood, and loves shopping at Crossroads, coffee at Urth Cafe, and singing at the top of her lungs in traffic.

Michael Knudsen

Designer

Michael has fifteen years experience designing and building quality websites and other digital assets. He also has been blogging about entertainment since 2003, and considers himself an expert on all things celebrity and pop culture. Although a New Yorker at heart, he currently resides in Hollywood.

Clients

Clients

Recent Tweets


Contact

Get in touch with The Society Group

Keep in touch with us

Contact us for more information.

Name: Alexander Ali
Email address: alex@societygroup.biz
Phone: 310.991.6368
Address: 8340 De Longpre Ave. Suite A West Hollywood​, CA 90069